THE INFLUENCE OF CULTURAL DIVERSITY ON ORGANIZATIONAL BEHAVIOR: A COMPARATIVE STUDY OF MULTINATIONAL CORPORATIONS

Abstract

This paper investigates the influence of cultural diversity on organizational behavior within multinational corporations, with a focus on how diversity shapes team dynamics, communication, decision-making, and leadership. Employing a quantitative methodology, a survey-based research design was utilized to collect data from employees across different levels of multinational corporations in North America, Europe, and Asia. The study analyzed various cultural dimensions, such as individualism vs. collectivism, power distance, and communication styles, and examined their effects on team performance and productivity. The findings reveal that cultural diversity significantly influences organizational behavior, with differences in leadership preferences, decision-making styles, and communication strategies across employee levels. The research emphasizes the importance of cultural intelligence in leadership and the implementation of diversity management strategies to foster inclusivity, innovation, and collaboration within culturally diverse teams. These insights contribute to the growing body of knowledge in cross-cultural management and provide actionable recommendations for multinational corporations to effectively leverage cultural diversity as a competitive advantage.